Hennessy X.O. x Kim Jones
DESIGNED AT A.P. KEATON
EXPERIENTIAL DESIGN
After partnering with eminent designer Kim Jones, Hennessy set to launch the products of this notable collaboration—a limited edition bottle, a custom sneaker, and a masterpiece bottle.
ANA Wines, nestled centrally in bustling Hudson Yards, was selected as a prime location to announce this joint venture. We designed and executed a compelling activation for this level of recognition.
PROJECT MANAGEMENT & PRODUCTION PREP
We turned this project around, from kickoff to installation, in less than three weeks. In order to make this tight deadline, we needed to remain organized and focused.
I spearheaded the designation of our workflow and timeline for my team. Throughout the design phase, we collaborated with Moët Hennessy’s Maison in France to create a jaw-dropping concept for this space.
Our builds subtly referenced the vintage fabrics that inspired Kim Jones’s custom bottle and sneaker. We created interactive, showcase windows that highlighted their intricate detailing and elevated these products as museum pieces.
This activation reached 60K+ people per day—creating a huge wave of visibility for this collaboration. Key Hennessy stakeholders were thrilled by their visit to this striking installation, and consistently approach us for future work at retail.
OTHER EXPERIENTIAL DESIGNS
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OTHER EXPERIENTIAL DESIGNS ✺
