Spectrum
Magazine
PRINT DESIGN
Spectrum Magazine changed drastically under my leadership.
We rebranded, reimagined our values to better support our artists, and radically altered our structure to engage our members and the public.
We brought speakers to campus, hosted community events, and ran a variety of educational workshops for our creative community.
This work—giving voices to local artists and writers—has always been close to my heart.
BRANDING & IDENTITY REDESIGN
Spectrum had slowly lost most of its designers over the years, instead attracting a variety of prose-inclined students to the task of putting the magazine together. Our reputation for design on campus had severely fallen.
I first took leadership by assuming the role of Creative Director. I leapt into magazine design, began attending publication conferences, and started reguarly meeting with design professors. I began pinpointing and correcting the mistakes we were making in our publications.
By the end of my first term, I had started to reimagine our design standard and create a system for future designers to follow.
After strategizing and debating Spectrum's new direction with fellow staff, I created a new logo—one that mimicked a magazine flipping open and referenced a creative spark when in full colour.
Next followed a full colour palette and official typefaces. I wrote all the content for the brand book, including technical specs and basic guidelines, for future leadership.